Case Studies
Project Overview
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Service I Offered
Local SEO
Optimize your business for local searches & Google Maps visibility. Increase foot traffic with location- based strategies. Manage reviews and local citations effectively.
On-Page SEO
Optimize meta tags, headings, and content structure. Improve keyword targeting and internal linking. Enhance content relevance for better search visibility.
Technical SEO
Audit website architecture and fix crawl errors. Optimize site speed and mobile responsiveness. Implement schema markup and structured data.
Results
Ad Conversion Value
Click Through Rate
Branded Compaign Performance
Ad Impressions
The company has experienced tremendous success since partnering with Thrive:
- Achieved an impressive 332% increase in conversion value from November to December 2024.
- Improved click-through rate (CTR) by 60% from October to November 2024.
- Generated an exceptional 3.800% growth in branded campaign performance comparing 04 to 03 of 2024.
- Increased impressions for -painting near me" searches by 210% in December 2024.
Users
Impressions
Clicks
Leads
My Client's SEO Results
- aldobi.com
India
Keyword
Position
Laundries online
Laundries online
Laundries online
Laundries online
Laundries online
Peak Season Performance (June — September 2023)
- Impressions: +10.2M
- Ad Clicks: +103K
- Conversions: +5K
- Conversion Rate: +2%
- Cost Per Conversion: $43
Peak Season Performance (November 2023 — January 2024)
- Impressions: +1.6M
- Ad Clicks: +46K
- Conversions: +3.5K
- Conversion Rate: +2%
- Cost Per Conversion: $14
The Challenge
To achieve Aegis Softtech’s SEO goals, I implemented a comprehensive SEO strategy starting May 1st, 2024. The data-driven
approach focused on on-page and off-page optimization efforts to maximize results.
espite a well-established online presence, their SEO performance must be optimized. They faced challenges in reaching their
target audience effectively, particularly in highly competitive search environments. Their core KPIs reflected the need for a
robust SEO strategy:
The Solution/Execution
- Social Media Advertising
We started by reorganizing the client’s current campaigns and breaking out audience segments to test their success rate. Based on this data, we assessed whether people are more likely to provide lead information on the client’s website or the LinkedIn platform, This allowed us to simultaneously determine the company’s target demographics and show the value Of a shorter path to conversion with LinkedIn Lead Gen Forms.
Our social advertising solutions also involved:
• Testing on-platform lead options on LinkedIn
• Identifying drop-off points along the way to lead generation
• Testing different audience segments based on their categories of targeting (e.g.. job titles vs. member groups)
To continue driving social growth, we are expanding into new social platforms and introducing new ad creatives and
unique campaign initiatives.
- PPC Advertising
For the company’s PPC advertising campaigns. our main goals were to drive targeted leads while lowering the cost
per conversion. Our PPC strategy plan involved:
• Continual campaign performance review and adjustments
• Search query review and refinement
• Budget pacing review and adjustments
• Changing focus from broad terms to more targeted queries
Our digital marketing specialists continue to explore new advertising opportunities and rotate our top-of-funnel (TOF)
ad creatives when applicable to drive higher lead acquisition and conversion rates.
Ready To Take Your SEO
To The Next Level
Effective SEO strategies not only elevate a website’s visibility but also drive
targeted traffic, enhance user experience,